Ashford Castle

“Voted best hotel in the world”

Ashford Castle was purchased by Red Carnation Hotels in 2013 and the castle underwent a major restoration programme. Reality had worked with Ashford Castle in the past and part of the original branding including the brochure which won the “Best hotel brochure in Ireland”. As part of the 2014/2017 restoration program Reality Design were invited to return to the castle and build on that original logo developing materials that would reflect the €75 million investment.

Reality designed: Logo, brochures, map, department and restaurant logos, menus, room materials, presentation materials and signage.

Client Feedback:
Reality were excellent to work with on the Ashford Castle restoration project. Having originally been involved with Ashford they were familiar with the “atmosphere of the castle” and the standards required to maintain our position as one of the best 5 star properties in the world. The range of materials were varied and Reality produced creative solutions on each occasion, on time and on budget.

Mr Niall Rochford, General Manager, Ashford Castle Estate